A network of expertise in insurance, financial and credit services, dedicated to supporting our clients and partners.
New Vision
Since 2003
Our Philosophy
The Chairman Bernardo Franchi
When we founded Asfalia, the first company of the Group, in the early 2000s, we embarked on a journey driven by a clear ambition: to pursue excellence in professional expertise and product innovation, to develop new business models, to explore emerging markets, and to redefine the way our profession is interpreted.
We believe that in order to thrive in a constantly evolving world, we must be willing to evolve ourselves, and we will continue to do so with the passion and commitment that have always defined who we are.
About Us
Grifo Group is one of Italy’s leading players in the insurance,
financial services, pension planning and credit brokerage sectors.
The brand brings together the companies owned by Grifo Group – each
offering complementary expertise and working in synergy under a shared vision:
to deliver integrated, tailor-made solutions that protect, grow and help
manage the wealth and financial well-being of individuals, families
and institutions.
An Ecosystem of Expertise
The companies within Grifo Group form an ecosystem of specialist expertise,
working together to create value through a coordinated
and innovative approach.
Thanks to an integrated operating model and an open-architecture approach,
the Group is able to respond effectively to the evolving needs of the market,
serving as a single, trusted point of reference for both private and institutional clients.
Protection
Tailor-made insurance
and pension solutions.
Omnichannel Approach
A single point of contact
across multiple business units.
Advisory
A personalized,
integrated approach.
Billion euro of assets under management
in Life Insurance and
Private Insurance
Million euros in annual premiums
across non-life
insurance lines
Million euros in Revenue
Specialized
Business Units
Employees
Exclusive
Business Advisors
Grifo Group has developed an innovative and unique business model in the market, combining the expertise of its companies and providing clients with a fully personalized experience across every touchpoint.
Mission
One shared mission across multiple business models: creating value to share.
Our ambition is to be a Group that delivers a truly comprehensive client experience through an omnichannel approach, providing the most effective solutions to help clients achieve their goals.
We strive to create an environment where our advisors have access to a complete platform of tools, services and expertise, assisting them to address even the most complex client needs. Guided by a shared vision and a unified professional journey, we empower individuals to achieve their full potential enabling their talents to emerge.
We aspire to be an organization where both our clients and our people are our ambassadors, reflecting the trust, commitment, and value we create together.
Vision
One Heart, Many Souls
Inspired by our passion for what we do, we have always been, and will continue to be, constantly driven by the pursuit of an innovative business model, capable of delivering a distinctive service.
A single place where clients and advisors come together to create high-value solutions, within an environment that brings together expertise, specialization and shared values.
Awards & Recognition
Italy Protection Awards
Grifo Group
Corporate Transaction of the Year
2026
Health Insurance Summit
Grifo Health
Top Welfare Network
2023
Italian Insurtech Summit
Grifo Tech
Special Award for Innovation
2022
Le Fonti Awards
Asfalia
Insurance Excellence of the Year
Insurance Advisory & Risk Management
2022
Health Insurance Summit
Grifo Holding
Best Intermediary for the Promotion and Advancement
of Digital Health
2022
Future Bancassurance Awards
Grifo Holding
Innovative Business Model Recognized for the Flexibility
and Breadth of Its Service Offering
2021
Future Bancassurance Awards
Asfalia Prime Broker
Excellence in Private Insurance Services Supporting
Advisory Activities for Partner Banks’ Clients
2020
WeWealth
Bernardo Franchi
Talents Club Top 200
2020
Future Bancassurance Awards
Asfalia
Technological Innovation Supporting Banks
in the Evolution of Their Insurance Offering
2019
One Mission, Many Business Models
One Heart, Many Areas of Expertise
GO | Grifo Online
GO is an app created to build a digital bridge between generations within a single, connected environment.
Our goal is not to replace the human relationship, but to humanize the digital experience by creating a shared virtual space where clients and their Business Advisors can connect and interact.
